Ian Nicholson's A Brief Guide to Starting a Home Based Business PDF

By Ian Nicholson

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Ask which of your competitors they buy from and how you compare. Use your judgment with any information they volunteer. For instance, when customers say your prices are higher than the competition they may just be trying to negotiate a better deal. Use meetings with your suppliers to ask what their other customers are doing. They may not tell you everything you want to know, but they may have something useful to say. How to act on the competitor information you get Evaluate the information you find about your competitors.

Another approach, particularly in the consumer market, is the obligation to treat all consumers to the highest standard. t. • Direct feedback - if you ask them, customers will usually tell you what they want • Changes in individual customers' order patterns • Changes in the overall success of specific products or services • Feedback about your existing range - what it does and doesn't do • Enquiries about possible new products or services • Feedback from your customers about buying from other businesses • Changes in the goods and services your competitors are selling • Feedback and referrals from other, non-competitive suppliers Manage your customer information It's important that you draw up a plan about how customer information is to be gathered and used in your business.

This is an extremely secure way of transferring data because it uses the most powerful encryption technology available. It is also a comparatively cheap way of securing data, because you don't need to hire a system of private leased lines - instead encrypted data is sent over the internet. © 2010 Ian Nicholson. Zeragorn Books A Brief Guide to Starting a Home Based Business 50 Mobile networking technologies You may have staff working remotely from your office, for example sales staff out on the road or engineers working on customer sites.

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A Brief Guide to Starting a Home Based Business by Ian Nicholson


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